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Playbook: Unpacking Customer Preferences, Behaviours, and Attitudes by Augmenting NPS Surveys

Customer Insight

Lexer’s customer and content analytics deliver you self-serve-style insights within a simple interface. You will be able to rapidly analyse content and customer data to understand your customers better, and inform marketing, service and business strategy.
July 24, 2020 Playbook: Unpacking Customer Preferences, Behaviours, and Attitudes by Augmenting NPS Surveys

The Net Promoter Score (NPS) survey is one of the most widely-adopted tools for measuring...

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May 1, 2020 How to Unlock Customer Insight and Value with Third-Party Data

Experian Mosaic is a rich dataset that helps businesses understand the complex human characteristics of...

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March 24, 2020 10 Productivity Tips For Newly Remote Workers

Most of us are working from home to prevent the spread of the novel coronavirus....

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December 12, 2018 CDP uncovers top 3 customer personas for global snowsports brand

Spyder, the world’s largest specialty snowsports brand, used Lexer to bring e-commerce, product and engagement...

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December 12, 2018 Customer Data Platform Shows 81% of Spyder’s Revenue from 20% of Customers

Spyder, the world’s largest specialty snowsports brand, used the Lexer CDP to bring data together...

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September 7, 2018 1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

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August 2, 2018 Lexer & Experian Announce Data Partnership to Enrich Customer Profiles

We are excited to announce an extension of our 2.5-year partnership with Experian to include...

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June 26, 2018 Valuable Customer Insight Made Easy with a Customer Data Platform

Today’s product update for Lexer Identify helps Data Rockstars get deeper customer insight, faster than...

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April 20, 2018 6 Product Updates to Improve Customer Insight

We’re proud to announce 6 major product updates to achieve a new level of customer...

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March 29, 2018 Social listening at a major insurance group

Leading Insurance Group rely on Lexer Listen (social listening) to manage risk and communication effectiveness...

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March 29, 2018 Social listening in banking

One of the big banks uses Lexer Listen (social listening) to monitor mentions of their brand,...

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March 28, 2018 Social Listening in Government

Discover how a State Government sector uses social listening for crisis management, community consultation, campaign...

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AFL Fan Insights
September 27, 2017 Using a Customer Data Platform for Australian Football League Fan Insights

AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...

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September 6, 2017 Using Lexer’s Customer Data Platform for Insights into Game of Thrones Fans

What can we learn from the biggest TV show in history, and how could this...

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May 16, 2017 Mitigate Reputational Risk on Social Media with Lexer Listen

Today You can mitigate risk with Lexer Listen. A big ASX listed client told us...

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May 9, 2016 Identify Influencers in Your Customer Data Platform

Influencer Marketing refers to a brand’s efforts to capitalise on the appeal of social netizens...

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May 4, 2016 Social Media and Risk Management for a Global Insurance Brand

As companies seek to forge genuine engagements with customers on new mediums, they open themselves...

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May 17, 2015 Everybody. Everywhere.

Today We met with a major telco in Asia Pacific. Guess what? They are being...

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