Customer Insight

July 24, 2020 Playbook: Unpacking Customer Preferences, Behaviours, and Attitudes by Augmenting NPS Surveys

The Net Promoter Score (NPS) survey is one of the most widely-adopted tools for measuring...

May 1, 2020 How to Unlock Customer Insight and Value with Third-Party Data

Experian Mosaic is a rich dataset that helps businesses understand the complex human characteristics of...

March 24, 2020 10 Productivity Tips For Newly Remote Workers

Most of us are working from home to prevent the spread of the novel coronavirus....

December 12, 2018 CDP uncovers top 3 customer personas for global snowsports brand

Spyder, the world’s largest specialty snowsports brand, used Lexer to bring e-commerce, product and engagement...

December 12, 2018 Customer Data Platform Shows 81% of Spyder’s Revenue from 20% of Customers

Spyder, the world’s largest specialty snowsports brand, used the Lexer CDP to bring data together...

September 7, 2018 1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

August 2, 2018 Lexer & Experian Announce Data Partnership to Enrich Customer Profiles

We are excited to announce an extension of our 2.5-year partnership with Experian to include...

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June 26, 2018 Valuable Customer Insight Made Easy with a Customer Data Platform

Today’s product update for Lexer Identify helps Data Rockstars get deeper customer insight, faster than...

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April 20, 2018 6 Product Updates to Improve Customer Insight

We’re proud to announce 6 major product updates to achieve a new level of customer...

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March 29, 2018 Social listening at a major insurance group

Leading Insurance Group rely on Lexer Listen (social listening) to manage risk and communication effectiveness...

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March 29, 2018 Social listening in banking

One of the big banks uses Lexer Listen (social listening) to monitor mentions of their brand,...

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March 28, 2018 Social Listening in Government

Discover how a State Government sector uses social listening for crisis management, community consultation, campaign...

September 27, 2017 Using a Customer Data Platform for Australian Football League Fan Insights

AFL is an amazing Australian phenomenon that’s at no risk of slowing down with last...

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September 6, 2017 Using Lexer’s Customer Data Platform for Insights into Game of Thrones Fans

What can we learn from the biggest TV show in history, and how could this...

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May 16, 2017 Mitigate Reputational Risk on Social Media with Lexer Listen

Today You can mitigate risk with Lexer Listen. A big ASX listed client told us...

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May 9, 2016 Identify Influencers in Your Customer Data Platform

Influencer Marketing refers to a brand’s efforts to capitalise on the appeal of social netizens...

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May 4, 2016 Social Media and Risk Management for a Global Insurance Brand

As companies seek to forge genuine engagements with customers on new mediums, they open themselves...

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May 17, 2015 Everybody. Everywhere.

Today We met with a major telco in Asia Pacific. Guess what? They are being...