Customer Data Resources

More data, more problems? Not quite. Zero-party data—or “declared” data, as it’s sometimes called—is the...

Most of us are working from home to prevent the spread of the novel coronavirus....

Every interaction you have with your customers provides you with valuable data that can inform...

January 23, 2020 The Lexer CDP: A Year in Review

2019 was a big year for Lexer’s product development—and we have even more in store...

Today’s business world is dominated by digital marketing and online sales. Whether you’re a retail...

If you’ve been in business for any length of time, then you’ve probably heard or...

October 11, 2018 The Complete Guide to RFM Segmentation

Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...

September 7, 2018 1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

According to research, less than 20% of brands have a single customer view- ie. the...

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

November 1, 2017 State of Retail Consumer Report

Marketers are now approaching one of the most valuable and competitive times of the retail...

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...

2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future of 2054, full of...