June 30, 2020
Playbook: Creating Data-Defined Customer Personas
Customer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...
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Customer Data Resources
Access the latest research and reports to help inform how you enrich and unify your data - and then how you use it. Ensure you have the tools you need to improve decision making, customer service and marketing.
June 23, 2020
The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail
Now more than ever, the ability to understand and predict change is a key competitive...
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May 30, 2020
5 Omnichannel Metrics Every Customer-First Brand Should Measure
Fragmented data creates fragmented customer experiences. As you work to offer the most consistent and...
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April 15, 2020
Zero Party Data: Enhancing Customer Relationships With Consent
More data, more problems? Not quite. Zero-party data—or “declared” data, as it’s sometimes called—is the...
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March 24, 2020
10 Productivity Tips For Newly Remote Workers
Most of us are working from home to prevent the spread of the novel coronavirus....
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February 27, 2020
Where Does Your Business Fall On the Customer Analytics Maturity Curve?
Every interaction you have with your customers provides you with valuable data that can inform...
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January 23, 2020
The Lexer CDP: A Year in Review
2019 was a big year for Lexer’s product development—and we have even more in store...
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July 8, 2019
5 Questions to Ask Before Buying Marketing Automation Software
Today’s business world is dominated by digital marketing and online sales. Whether you’re a retail...
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October 24, 2018
The Definition and Importance of Customer Lifetime Value (LTV)
If you’ve been in business for any length of time, then you’ve probably heard or...
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October 11, 2018
The Complete Guide to RFM Segmentation
Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...
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September 7, 2018
1st, 2nd and 3rd Party Customer Data Explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
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July 23, 2018
The 3 Key Steps to Becoming a Customer Data Rockstar
According to research, less than 20% of brands have a single customer view- ie. the...
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July 20, 2018
Data Culture Report: How to build a data-loving culture
Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...
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July 17, 2018
75% of High Performing Brands Conduct Advanced Analytics
Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...
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February 7, 2018
Customer Data Zero to Hero: A Self-Evaluation Checklist
A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...
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November 1, 2017
State of Retail Consumer Report
Marketers are now approaching one of the most valuable and competitive times of the retail...
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April 10, 2017
Refining Customer Data into Valuable Insights and Actions
The famous phrase “Data is the new Oil” turned 10 last year, and it endures...
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May 18, 2016
Customer Data and the Future of Advertising
2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future of 2054, full of...
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