Customer Data Resources

If you’ve been in business for any length of time, then you’ve probably heard or...

October 11, 2018 The Complete Guide to RFM Segmentation

Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...

September 7, 2018 1st, 2nd and 3rd party data explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

According to research, less than 20% of brands have a single customer view- ie. the...

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

February 7, 2018 The journey from data zero, to data hero

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

November 1, 2017 State of retail consumer report

Marketers are now approaching one of the most valuable and competitive times of the retail...

April 10, 2017 Refining data into value

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...

May 18, 2016 Data Draper and the future of advertising

2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future of 2054, full of...