October 24, 2018
What is lifetime value? And, why does it matter?
Every day, we hear people using the term Lifetime Value (LTV) and meaning different things...
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Customer Data Resources
Access the latest research and reports to help inform how you enrich and unify your data - and then how you use it. Ensure you have the tools you need to improve decision making, customer service and marketing.
October 11, 2018
The complete guide to transactional segmentation (RFM)
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...
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September 7, 2018
1st, 2nd and 3rd party data explained
1st, 2nd and 3rd party data are ways of classifying data and where it comes...
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July 23, 2018
The 3 key steps to becoming a data rockstar
According to research, less than 20% of brands have a single customer view- ie. the...
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July 20, 2018
Data Culture Report: How to build a data-loving culture
Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...
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July 17, 2018
75% of High Performing Brands Conduct Advanced Analytics
Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...
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February 7, 2018
The journey from data zero, to data hero
A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...
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November 1, 2017
State of retail consumer report
Marketers are now approaching one of the most valuable and competitive times of the retail...
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April 10, 2017
Refining data into value
The famous phrase “Data is the new Oil” turned 10 last year, and it endures...
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May 18, 2016
Data Draper and the future of advertising
2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future of 2054, full of...
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