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5 Questions to Ask Before Buying Marketing Automation Software

Customer Data Resources

Access the latest research and reports to help inform how you enrich and unify your data - and then how you use it. Ensure you have the tools you need to improve decision making, customer service and marketing.
July 8, 2019 5 Questions to Ask Before Buying Marketing Automation Software

Today’s business world is dominated by digital marketing and online sales. Whether you’re a retail...

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October 24, 2018 The Definition and Importance of Customer Lifetime Value (LTV)

If you’ve been in business for any length of time, then you’ve probably heard or...

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October 11, 2018 The Complete Guide to RFM Segmentation

Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...

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September 7, 2018 1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

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July 23, 2018 The 3 Key Steps to Becoming a Customer Data Rockstar

According to research, less than 20% of brands have a single customer view- ie. the...

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July 20, 2018 Data Culture Report: How to build a data-loving culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

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July 17, 2018 75% of High Performing Brands Conduct Advanced Analytics

Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...

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February 7, 2018 Customer Data Zero to Hero: A Self-Evaluation Checklist

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

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November 1, 2017 State of Retail Consumer Report

Marketers are now approaching one of the most valuable and competitive times of the retail...

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April 10, 2017 Refining Customer Data into Valuable Insights and Actions

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...

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May 18, 2016 Customer Data and the Future of Advertising

2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future of 2054, full of...

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