Do you use both Shopify and Mailchimp? Concerned about the recent announcement that the systems have ‘broken up’ with each other and what this means?

In case you missed it, Mailchimp and Shopify have now severed their integration which means users of both tools are no longer able to instantly use their Shopify data to create targeted email campaigns through Mailchimp.

What to do next? Using a third party like Lexer which has existing integrations with both, can solve this problem. Lexer acts as the connector between the two ‘divorced’ parties.

Problem solved.

It’s really easy to use Lexer to integrate Shopify and Mailchimp:

Step 1:

Connect your Shopify store with the Lexer CDP.

Step 2:

Connect your Mailchimp account with the Lexer CDP.

Now what?

You are ready to start creating targeted email campaigns using your Shopify data.  You create segments in Lexer based on Shopify data using thousands of attributes:

Segments such as

  • Those that are lapsed (haven’t purchased in 12 months, 3 months, etc)
  • Those that have purchased a particular product category (dresses, handbags, lipsticks, etc)
  • Those that have bought at full price

Activate these campaigns in Mailchimp seamlessly.

Want to learn more? Get in touch.


Author profile
VP of Sales at Lexer

Erin McDaniel is VP of Sales for Lexer and loves working with companies to understand their challenges and find better solutions.

Erin has a BA in Communication & over 14 years of experience working with retailers and financial services companies in the data analytics space. She also loves to travel around the world. Ask her about her stay at the Ice Hotel, Quebec!