Customer data

June 30, 2020 Playbook: Creating Data-Defined Customer Personas

Customer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...

June 23, 2020 The 3-Pronged Framework for Measuring (and Adapting to) Change in Retail

Now more than ever, the ability to understand and predict change is a key competitive...

May 30, 2020 5 Omnichannel Metrics Every Customer-First Brand Should Measure

Fragmented data creates fragmented customer experiences. As you work to offer the most consistent and...

April 15, 2020 Zero Party Data: Enhancing Customer Relationships With Consent

More data, more problems? Not quite. Zero-party data—or “declared” data, as it’s sometimes called—is the...

March 24, 2020 10 Productivity Tips For Newly Remote Workers

Most of us are working from home to prevent the spread of the novel coronavirus....

February 27, 2020 Where Does Your Business Fall On the Customer Analytics Maturity Curve?

Every interaction you have with your customers provides you with valuable data that can inform...

February 5, 2020 The “Smoothest Integration” in 10 Years of IT Management: kikki.K’s Onboarding with the Lexer CDP

Global Swedish design and stationery business kikki.K successfully integrates with the Lexer CDP in less...

January 23, 2020 The Lexer CDP: A Year in Review

2019 was a big year for Lexer’s product development—and we have even more in store...

July 8, 2019 5 Questions to Ask Before Buying Marketing Automation Software

Today’s business world is dominated by digital marketing and online sales. Whether you’re a retail...

May 17, 2019 Introducing Compare: Our New Customer Segmentation & Analysis Tool

Customer Segmentation & Analysis Made Easy We’ve all spent hours manually comparing different customer segments,...

May 7, 2019 61% Survey Response Rate for Personalised Online Campaign

The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...

April 3, 2019 Shopify & Mailchimp Have Broken-Up But You Don’t Have To

Do you use both Shopify and Mailchimp? Concerned about the recent announcement that the systems...

March 14, 2019 THE ICONIC Achieves a Single Customer View with Lexer’s CDP

Australia and New Zealand’s leading fashion and sportswear retailer has achieved a single customer view...

March 13, 2019 Connecting Digital Consumer Behaviour to Known People with Lexer Tag

We’re excited to officially release the official Lexer Tag (JavaScript) – enabling you to connect...

January 22, 2019 Single Customer View: The Key to Connecting Customer Data Faster

Easily and securely combine customer data to create a Single Customer View with this simple...

December 12, 2018 Customer Data Platform Shows 81% of Spyder’s Revenue from 20% of Customers

Spyder, the world’s largest specialty snowsports brand, used the Lexer CDP to bring data together...

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October 24, 2018 The Definition and Importance of Customer Lifetime Value (LTV)

If you’ve been in business for any length of time, then you’ve probably heard or...

October 11, 2018 The Complete Guide to RFM Segmentation

Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...

September 7, 2018 1st, 2nd and 3rd Party Customer Data Explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

August 2, 2018 Lexer & Experian Announce Data Partnership to Enrich Customer Profiles

We are excited to announce an extension of our 2.5-year partnership with Experian to include...

July 23, 2018 The 3 Key Steps to Becoming a Customer Data Rockstar

According to research, less than 20% of brands have a single customer view- ie. the...

July 20, 2018 Data Culture Report: How to Build a Data-Loving Culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

July 17, 2018 75% of High Performing Brands Conduct Advanced Analytics

Research reveals that accessible data, self-serve insights and advanced analytics are key to success for...

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July 1, 2018 Customer Data Platform, Lexer, Set to Rock New York City

It gives us great pleasure to announce the official opening of our New York City...

April 5, 2018 Facebook changes

Over the last month, Facebook has made significant changes to how they handle privacy, and...

February 7, 2018 Customer Data Zero to Hero: A Self-Evaluation Checklist

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

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November 1, 2017 State of Retail Consumer Report

Marketers are now approaching one of the most valuable and competitive times of the retail...

August 1, 2017 Scaling our data infrastructure

When we first began, our Customer Data Platform was managing around one million pieces of...

June 2, 2017 Grape with swagger

Simon shares a new approach to building self-documenting APIs and how it’s changing the way...

April 10, 2017 Refining Customer Data into Valuable Insights and Actions

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...

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May 18, 2016 Customer Data and the Future of Advertising

The future is now. 2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future...

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May 17, 2015 Everybody. Everywhere.

Today We met with a major telco in Asia Pacific. Guess what? They are being...

April 7, 2015 One Stop Shop

Today We met with one of the largest Airlines in the world. Guess what? They...