
Customer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...
Read MoreCustomer personas should be data-driven, not gut-driven—but all too often, businesses use biased or subjective...
Read MoreNow more than ever, the ability to understand and predict change is a key competitive...
Read MoreFragmented data creates fragmented customer experiences. As you work to offer the most consistent and...
Read MoreMore data, more problems? Not quite. Zero-party data—or “declared” data, as it’s sometimes called—is the...
Read MoreMost of us are working from home to prevent the spread of the novel coronavirus....
Read MoreEvery interaction you have with your customers provides you with valuable data that can inform...
Read More2019 was a big year for Lexer’s product development—and we have even more in store...
Read MoreToday’s business world is dominated by digital marketing and online sales. Whether you’re a retail...
Read MoreCustomer Segmentation & Analysis Made Easy We’ve all spent hours manually comparing different customer segments,...
Read MoreDo you use both Shopify and Mailchimp? Concerned about the recent announcement that the systems...
Read MoreWe’re excited to officially release the official Lexer Tag (JavaScript) – enabling you to connect...
Read MoreEasily and securely combine customer data to create a Single Customer View with this simple...
Read MoreIf you’ve been in business for any length of time, then you’ve probably heard or...
Read MoreCustomer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...
Read More1st, 2nd and 3rd party data are ways of classifying data and where it comes...
Read MoreWe are excited to announce an extension of our 2.5-year partnership with Experian to include...
Read MoreAccording to research, less than 20% of brands have a single customer view- ie. the...
Read MoreResearch reveals accessible data, self-serve insights and advanced analytics are key to success for high...
Read MoreResearch reveals that accessible data, self-serve insights and advanced analytics are key to success for...
Read MoreIt gives us great pleasure to announce the official opening of our New York City...
Read MoreOver the last month, Facebook has made significant changes to how they handle privacy, and...
Read MoreA great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...
Read MoreMarketers are now approaching one of the most valuable and competitive times of the retail...
Read MoreWhen we first began, our Customer Data Platform was managing around one million pieces of...
Read MoreSimon shares a new approach to building self-documenting APIs and how it’s changing the way...
Read MoreThe famous phrase “Data is the new Oil” turned 10 last year, and it endures...
Read MoreThe future is now. 2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future...
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