Customer data

May 17, 2019 Introducing Compare: Our New Customer Segmentation & Analysis Tool

Customer Segmentation & Analysis Made Easy We’ve all spent hours manually comparing different customer segments,...

May 7, 2019 Personalised Online Survey Campaign Yields 61% Response Rate

The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...

April 3, 2019 Shopify & Mailchimp have broken-up but you don’t have to!

Do you use both Shopify and Mail Chimp? Concerned about the recent announcement that the...

March 14, 2019 THE ICONIC achieves a single customer view with Lexer’s CDP

Australia and New Zealand’s leading fashion and sportswear retailer has achieved a single customer view...

March 13, 2019 Lexer Tag unifies digital behaviour to known people

We’re excited to officially release the official Lexer Tag (JavaScript) – enabling you to connect...

January 22, 2019 Connect customer data faster with Lexer Integrate

Easily and securely combine customer data to create a Single Customer View with this simple...

December 12, 2018 CDP reveals 20% of customers make up 81% of revenue for global snowsports retailer

Spyder, the world’s largest specialty snowsports brand, used the Lexer CDP to bring data together...

Three teal icons on white background representing total spend with a shopping cart, Past and present value with a crystal ball and lifetime value with a sign.

October 24, 2018 The Definition and Importance of Customer Lifetime Value (LTV)

If you’ve been in business for any length of time, then you’ve probably heard or...

October 11, 2018 The Complete Guide to RFM Segmentation

Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...

September 7, 2018 1st, 2nd and 3rd party data explained

1st, 2nd and 3rd party data are ways of classifying data and where it comes...

August 2, 2018 Lexer & Experian announce partnership to enrich and target 230M Americans

We are excited to announce an extension of our 2.5-year partnership with Experian to include...

July 23, 2018 The 3 key steps to becoming a data rockstar

According to research, less than 20% of brands have a single customer view- ie. the...

July 20, 2018 Data Culture Report: How to build a data-loving culture

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

July 17, 2018 75% of High Performing Brands Conduct Advanced Analytics

Research reveals accessible data, self-serve insights and advanced analytics are key to success for high...

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July 1, 2018 Customer Data Platform Lexer, set to rock New York City.

It gives us great pleasure to announce the official opening of our New York City...

April 5, 2018 Facebook changes

Over the last month, Facebook has made significant changes to how they handle privacy, and...

February 7, 2018 The journey from data zero, to data hero

A great data culture has many components. Reliable data, seamless technology, intelligent dashboards and above...

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November 1, 2017 State of Retail Consumer Report

Marketers are now approaching one of the most valuable and competitive times of the retail...

August 1, 2017 Scaling our data infrastructure

When we first began, our Customer Data Platform was managing around one million pieces of...

June 2, 2017 Grape with swagger

Simon shares a new approach to building self-documenting APIs and how it’s changing the way...

April 10, 2017 Refining data into value

The famous phrase “Data is the new Oil” turned 10 last year, and it endures...

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May 18, 2016 Data Draper and the future of advertising

The future is now. 2054 Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future...

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May 17, 2015 Everybody. Everywhere.

Today We met with a major telco in Asia Pacific. Guess what? They are being...

April 7, 2015 One Stop Shop

Today We met with one of the largest Airlines in the world. Guess what? They...