March 13, 2019
Connecting Digital Consumer Behaviour to Known People with Lexer Tag
We’re excited to officially release the official Lexer Tag (JavaScript) – enabling you to connect...
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Posts By: Simon Smallchua
October 11, 2018
The Complete Guide to RFM Segmentation
Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...
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October 10, 2018
Data-Centric Marketing with The PAS Group
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
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July 1, 2018
Customer Data Platform, Lexer, Set to Rock New York City
It gives us great pleasure to announce the official opening of our New York City...
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January 8, 2018
Can Customer Service Bots Replace Humans in Customer Care?
Our consultation with 20 of Australia’s top-tier organisations reveals the three key priorities for automation...
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January 8, 2018
6 Steps to Becoming a Customer Data Rockstar
Data rockstars are the icons of this generation of business. They drive innovation by delivering...
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November 1, 2017
State of Retail Consumer Report
Marketers are now approaching one of the most valuable and competitive times of the retail...
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October 10, 2017
How to Deliver Genuine Customer Care on Social Media
Analysing billions of human behaviours, working alongside category-leading brands like Qantas, SEEK Jobs, Westpac, IAG...
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