March 13, 2019
Lexer Tag unifies digital behaviour to known people
We’re excited to officially release the official Lexer Tag (JavaScript) – enabling you to connect...
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Posts By: Simon Smallchua
October 11, 2018
The complete guide to transactional segmentation (RFM)
RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...
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October 10, 2018
The PAS Group: building a data-centric business
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
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July 1, 2018
Customer Data Platform Lexer, set to rock New York City.
It gives us great pleasure to announce the official opening of our New York City...
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January 8, 2018
Can humans be automated?
Our consultation with 20 of Australia’s top-tier organisations reveals the three key priorities for automation...
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January 8, 2018
6 steps to becoming a data rockstar
Data rockstars are the icons of this generation of business. They drive innovation by delivering...
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November 1, 2017
State of Retail Consumer Report
Marketers are now approaching one of the most valuable and competitive times of the retail...
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October 10, 2017
How to deliver genuine customer care
Analysing billions of human behaviours, working alongside category-leading brands like Qantas, SEEK Jobs, Westpac, IAG...
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