June 26, 2019
Lexercon: The Future of Retail
This March, Lexer brings together an exclusive group of retail leaders for the next Lexercon...
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Posts By: Rachael Amesbury
May 7, 2019
61% Survey Response Rate for Personalised Online Campaign
The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...
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April 4, 2019
How to Turn Customer Data Into Marketing Insights with Experian
Did you hear the news? It’s an industry first: Lexer users now have access to Experian...
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March 14, 2019
Mountain Khakis Increases Sales 49% in 22 days with Customer Data Platform
In just 22 days the outdoor apparel retailer launched new data-informed campaigns just in time...
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February 27, 2019
Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
As part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...
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January 29, 2019
4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
Ready to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...
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January 22, 2019
Single Customer View: The Key to Connecting Customer Data Faster
Easily and securely combine customer data to create a Single Customer View with this simple...
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January 4, 2019
How to create a brand voice that carries across your channels
One of the first steps in creating a brand is creating a brand voice. The...
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January 2, 2019
Spotify & The King of Growth Marketing: Mayur Gupta
Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...
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December 21, 2018
How to Safely Collect Customer Data During Social Media Interactions
We’ve previously discussed the collection of PII data when it comes to during your customer service...
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December 20, 2018
Customer Service Software with Easy Analytics & Reporting
You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...
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December 17, 2018
Conversation History in Digital Customer Service Interactions
Ever met a person who can’t remember your name, or how you met, or who...
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December 14, 2018
Establishing Reporting & Analytics for Customer Service Teams
Reporting your success is critical in proving the value of your department, the impact you’re...
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December 14, 2018
How to establish impactful CX reporting practices
Reporting your success is critical in proving the value of your department, the impact you’re...
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December 14, 2018
Essential Workflow Tips for Digital Customer Service
Brands around the world have recognised the impact customer experience has on their bottom line....
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November 22, 2018
Mastering the Art of Frictionless Customer Experience
Learn how to create frictionless CX from SEEK – 45 mins is all it takes!...
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October 11, 2018
The Complete Guide to RFM Segmentation
Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...
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October 10, 2018
Data-Centric Marketing with The PAS Group
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
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October 3, 2018
How Stitch Fix Weave Data Science into the Fabric of their Business
Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...
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September 29, 2018
Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite
A comparison of Engage and Hootsuite Choosing the right tool for your social media management...
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September 19, 2018
Using Customer Data to Bridge the Gap Between Online and Offline
Nike on Melrose Retail giant Nike has launched a retail-of-the-future concept store in West Hollywood,...
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September 19, 2018
Customer Data and a Data Driven Culture
Data Rockstars make businesses better by using data to improve customer experience and drive results....
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