May 7, 2019
Personalised Online Survey Campaign Yields 61% Response Rate
The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...
Read More
Posts By: Rachael Amesbury
April 4, 2019
How to Turn Customer Data Into Marketing Insights with Experian
Did you hear the news? It’s an industry first: Lexer users now have access to Experian...
Read More
March 14, 2019
Mountain Khakis see 49% revenue increase in 22 days with CDP
In just 22 days the outdoor apparel retailer launched new data-informed campaigns just in time...
Read More
February 28, 2019
Lexercon: The Future of Retail
This March, Lexer brings together an exclusive group of retail leaders for the next Lexercon...
Read More
February 27, 2019
Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
As part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...
Read More
January 29, 2019
4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
Ready to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...
Read More
January 22, 2019
Connect customer data faster with Lexer Integrate
Easily and securely combine customer data to create a Single Customer View with this simple...
Read More
January 4, 2019
How to create a brand voice that carries across your channels
One of the first steps in creating a brand is creating a brand voice. The...
Read More
January 2, 2019
Spotify & The King of Growth Marketing: Mayur Gupta
Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...
Read More
December 21, 2018
How to safely collect customer data during social interactions
We’ve previously discussed the collection of PII data when it comes to during your customer service...
Read More
December 20, 2018
Resourcing your customer service teams for the win!
You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...
Read More
December 17, 2018
Unpacking the importance of conversation history in CX interactions
Ever met a person who can’t remember your name, or how you met, or who...
Read More
December 14, 2018
How to establish impactful CX reporting practices
Reporting on your success is critical in proving the value of your department, the impact...
Read More
December 14, 2018
How to establish impactful CX reporting practices
Reporting your success is critical in proving the value of your department, the impact you’re...
Read More
December 14, 2018
Essential workflow tips for delivering an A+ customer experience
Brands around the world have recognised the impact customer experience has on their bottom line....
Read More
November 22, 2018
Webinar: mastering the art of frictionless customer experience
Learn how to create frictionless CX from SEEK – 45 mins is all it takes!...
Read More
October 11, 2018
The Complete Guide to RFM Segmentation
Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...
Read More
October 10, 2018
The PAS Group: building a data-centric business
Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...
Read More
October 3, 2018
How Stitch Fix weave data science into the fabric of their business
Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...
Read More
September 29, 2018
Lexer Engage vs. Hootsuite: Choosing the right enterprise social media tool
A comparison of Engage and Hootsuite Choosing the right tool for your social media management...
Read More
September 19, 2018
Nike on Melrose
Bridging the gap between online & offline Retail giant Nike has launched a retail-of-the-future concept...
Read More
September 19, 2018
Data Rockstars are good for business!
They make businesses better by using data to improve customer experience and drive results. The...
Read More