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Lexercon: The Future of Retail

Posts By: Rachael Amesbury

June 26, 2019 Lexercon: The Future of Retail

This March, Lexer brings together an exclusive group of retail leaders for the next Lexercon...

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May 7, 2019 61% Survey Response Rate for Personalised Online Campaign

The West Coast Eagles, winners of the 2018 Australian Football League Grand Final, wanted to...

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April 4, 2019 How to Turn Customer Data Into Marketing Insights with Experian

Did you hear the news? It’s an industry first: Lexer users now have access to Experian...

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March 14, 2019 Mountain Khakis Increases Sales 49% in 22 days with Customer Data Platform

In just 22 days the outdoor apparel retailer launched new data-informed campaigns just in time...

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February 27, 2019 Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits

As part of our ongoing Data Rockstar series, I recently sat down for a cuppa with the...

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January 29, 2019 4 Steps to Lower Your Social CPA (and Increase ROI) By 94%

Ready to drastically reduce your CPA on Facebook using just 4 practical steps? Learn how...

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January 22, 2019 Single Customer View: The Key to Connecting Customer Data Faster

Easily and securely combine customer data to create a Single Customer View with this simple...

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January 4, 2019 How to create a brand voice that carries across your channels

One of the first steps in creating a brand is creating a brand voice. The...

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January 2, 2019 Spotify & The King of Growth Marketing: Mayur Gupta

Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...

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December 21, 2018 How to Safely Collect Customer Data During Social Media Interactions

We’ve previously discussed the collection of PII data when it comes to during your customer service...

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December 20, 2018 Customer Service Software with Easy Analytics & Reporting

You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...

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December 17, 2018 Conversation History in Digital Customer Service Interactions

Ever met a person who can’t remember your name, or how you met, or who...

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December 14, 2018 Establishing Reporting & Analytics for Customer Service Teams

Reporting your success is critical in proving the value of your department, the impact you’re...

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December 14, 2018 How to establish impactful CX reporting practices

Reporting your success is critical in proving the value of your department, the impact you’re...

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December 14, 2018 Essential Workflow Tips for Digital Customer Service

Brands around the world have recognised the impact customer experience has on their bottom line....

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November 22, 2018 Mastering the Art of Frictionless Customer Experience

Learn how to create frictionless CX from SEEK – 45 mins is all it takes!...

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RFM Personas
October 11, 2018 The Complete Guide to RFM Segmentation

Customer marketing is a powerful, proven method for delighting your customers with successful cross-sells, increasing...

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October 10, 2018 Data-Centric Marketing with The PAS Group

Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...

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If you're in a stitch, order your 'fix'!
October 3, 2018 How Stitch Fix Weave Data Science into the Fabric of their Business

Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...

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September 29, 2018 Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite

A comparison of Engage and Hootsuite Choosing the right tool for your social media management...

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September 19, 2018 Using Customer Data to Bridge the Gap Between Online and Offline

Nike on Melrose Retail giant Nike has launched a retail-of-the-future concept store in West Hollywood,...

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September 19, 2018 Customer Data and a Data Driven Culture

Data Rockstars make businesses better by using data to improve customer experience and drive results....

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