Rachael Amesbury

March 14, 2019 Mountain Khakis see 49% revenue increase in 22 days with CDP

In just 22 days the outdoor apparel retailer launched new data-informed campaigns just in time...

February 28, 2019 Lexercon: The Future of Retail

This March, Lexer brings together an exclusive group of retail leaders for the next Lexercon...

February 27, 2019 Data role modelling with analytics rockstar: Moe Kiss

I recently sat down for a cuppa with the uber-talented Data Analyst Moe Kiss to...

January 29, 2019 4 steps to lower your social CPA by 94%

Discover the 4 practical steps that will drastically reduce your CPA on Facebook by following...

January 22, 2019 Connect customer data faster with Lexer Integrate

Easily and securely combine customer data to create a Single Customer View with this simple...

January 4, 2019 How to create a brand voice that carries across your channels

One of the first steps in creating a brand is creating a brand voice. The...

January 2, 2019 Spotify & The King of Growth Marketing: Mayur Gupta

Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...

December 21, 2018 How to safely collect customer data during social interactions

We’ve previously discussed the collection of PII data when it comes to during your customer service...

December 20, 2018 Resourcing your customer service teams for the win!

You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...

December 17, 2018 Unpacking the importance of conversation history in CX interactions

Ever met a person who can’t remember your name, or how you met, or who...

December 14, 2018 How to establish impactful CX reporting practices

Reporting on your success is critical in proving the value of your department, the impact...

December 14, 2018 How to establish impactful CX reporting practices

Reporting your success is critical in proving the value of your department, the impact you’re...

December 14, 2018 Essential workflow tips for delivering an A+ customer experience

Brands around the world have recognised the impact customer experience has on their bottom line....

November 22, 2018 Webinar: mastering the art of frictionless customer experience

Learn how to create frictionless CX from SEEK – 45 mins is all it takes!...

October 11, 2018 The complete guide to transactional segmentation (RFM)

RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...

Blonde female in black pants and jacket wearing glasses and presenting on stage

October 10, 2018 The PAS Group: building a data-centric business

Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...

If you're in a stitch, order your 'fix'!

October 3, 2018 How Stitch Fix weave data science into the fabric of their business

Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...

September 29, 2018 Lexer Engage vs. Hootsuite: Choosing the right enterprise social media tool

A comparison of Engage and Hootsuite Choosing the right tool for your social media management...

September 19, 2018 Nike on Melrose

Bridging the gap between online & offline Retail giant Nike has launched a retail-of-the-future concept...

September 19, 2018 Data Rockstars are good for business!

They make businesses better by using data to improve customer experience and drive results. The...

Posts By: Rachael Amesbury