Rachael Amesbury Lexer contributor

One of the first steps in creating a brand is creating a brand voice. The...

Spotify recently launched their 2018 holiday campaign “Wrapped”. The concept, which launched a few years...

We’ve previously discussed the collection of PII data when it comes to during your customer service...

You’ve created the customer experience team of dreams. Everyone is passionate and buys into the...

Ever met a person who can’t remember your name, or how you met, or who...

Reporting on your success is critical in proving the value of your department, the impact...

Brands around the world have recognised the impact customer experience has on their bottom line....

Learn how to create frictionless CX from SEEK – 45 mins is all it takes!...

RFM is a tried and true segmentation method known for its effectiveness for increasing revenue...

October 10, 2018 The PAS Group

Our Data Rockstar series profiles brands who’re delivering value from data – and kicking goals...

October 3, 2018 Stitch Fix

Our Data Rockstar series profiles brands who are delivering exceptional value from data – and...

A comparison of Engage and Hootsuite Choosing the right tool for your social media management...

September 19, 2018 Nike on Melrose

Bridging the gap between online & offline Retail giant Nike has launched a retail-of-the-future concept...

September 19, 2018 Data Rockstars are good for business!

They make businesses better by using data to improve customer experience and drive results. The...

Posts By: Rachael Amesbury