Fighting Irrelevance

Fighting Irrelevance


And yesterday and last week and last month, ad-blocking has been in the media. And for good reason.

The number of smartphone owners using ad blocking software has risen by 90 percent over the past year, according to a new report.

Ad-blocking is seen by many as the antidote to ‘irrelevant advertising’.

What! Irrelevant advertising?! Yes, those annoying ads that interrupt your consumption of (often) high quality free content.

Guess what?

Organisations that pay for “irrelevant advertising” don’t like it either.

They don’t like interrupting you.

They don’t like frustrating you.

They don’t like annoying you.

Importantly, they don’t like wasting their money.


Ad-blocking isn’t the solution.

High Performance Personalisation is.

High Performance Personalisation is the ability to display the right message to the right person at the right time, every time.

Or in other words:

1. Content: The text, image, audio, video message
2. Citizen: The consumer, prospect, customer, staff member
3. Context: The paid, owned, earned (online or offline) media

Lexer’s Enrichment Platform and Action Cloud provide enterprise organisations a realtime Identity of every citizen — combining client’s proprietary first party data with public and partner data to form an enriched Identity to be activated in realtime across any channel.


Lexer’s full stack of products provide the real antidote to irrelevance.

The antidote to the irrelevance that we all hate.

The antidote to the irrelevance in sales, service, support and save initiatives.

Enterprise SaaS tools to ensure that the right message is delivered to the right person at the right time, every time.

Lexer are on a mission to kill irrelevance.

That’s our promise to you.