Data Draper

Data Draper

2054

Over 14 years ago sci-fi thriller Minority Report depicted the high-tech future of 2054, full of self driving cars, jetpacks and cognitive pre-crime prediction. The reality is these technologies are here now — especially when it comes to advertising.

In the Minority Report world all advertising is personalised. At one point our hero Tom Cruise walks past a series of digital displays which via a quick retina scan serve him personalised ads for Lexus, Amex and Guinness. Then upon entering a GAP store he is greeted by a holographic salesperson who knows his shopping history and preferences.

Minority Report

A still from the 2002 film

Today

We know this as personalisation, retargeting and hyper-contextual marketing. Personalised ads make up most of the ads you see online from search to display and pre-roll videos. Cookies track your behaviour so that ads can be served to suit you.

Innovation has made it possible to reduce huge amounts of waste by making targeting more precise. As advertising becomes more precise, it will become more efficient, increasing ROI. Higher ROI will then lead to more investment in advertising.

Lexer Identify allows brands to unify their customer data with each customer’s online identity to create a more complete picture of each customer. This is a Single Customer View that means brands can create even more targeted communications and offers.

Our version of the future…

Replaces the overt ads of Minority Report with integrated messages that turn your physical world into a series of highly tailored experiences.

As humans create more and more data about themselves each day, from geo-located Tweets, Instagram pics about their dog to tracking their PB on their FitBit, their online identity grows and becomes more valuable to clients.

So as you walk into a store your favourite song could start playing via the connected in-store radio recognising your mobile device ID. Sales staff would know you have recently Googled Android devices indicating you may be thinking of switching handsets. Airlines could easily detect VIP or influential flyers complaining on Twitter and quickly help them.

Talk to us today..

About how you can become the next Data Draper with the Lexer Action Cloud.
Hit us up at hello@lexer.io and we’ll reply quick-smart.