Your data and the rest of the world’s in one beautiful location, always updated and ready for activation.
Company data is only updated when a customer engages with you and your systems.
So who are your customers outside of their interaction with your brand? And what of the prospects who you have no data on at all?
Powered by the Lexer Enrichment Platform, Lexer Identify unites company data and unifies it with millions of other sources to create living, breathing Identities of each customer and prospect.
Human Data for genuine engagement.
360º View, Single Customer View… Human Data.
Lexer Identify contains hundreds of millions of Identities, each defined by thousands of live, constantly updated attributes telling stories of our consumerism, life-stage, behaviour, attitudes and demographics.
Our Enrichment Platform unifies your customer data with public, proprietary and partner data to produce the most comprehensive
single customer view, 360º view, Human Data destination possible.
Lexer Identify visualises these Identities and their attributes, offering a wealth of potential engagement opportunities informed by live behavioural data.
Companies are deploying Lexer Identify throughout their organisation to drive a data first operating culture placing Human Data at the heart of their organisation.
Customers and prospects are enjoying highly tailored brand experiences informed by what makes them tick and what makes them click.
Driving Data-Driven Cultures
Lexer are on a quest to redefine what it means to be data-driven.
Current CRM is updated on customer interaction. Lexer Identify delivers a 360° customer view of each human’s interaction with your brand, and everything else.
Go well beyond the capability of your current DMP by unifying Email, Mobile, CRM, Cookie, Retail, Wifi and Social data.
Segments of one
The holy grail of one-to-one marketing is within your reach with thousands of new opportunities to personalise and target via Lexer Identify.
With a growing list of integrations, Lexer Identify allows your team to connect and activate in realtime using the complete suite of unified & enriched data.
Democratise access to company data with a tool that brings together everybody, everywhere.
- Call Centre
- Display & DMP
- Email & Live Chat
- POS & Transaction
- Private Social
- Public Social
- Survey & Panel
- Website & Tag
- WiFi & Beacon
Use Cases & Stories
Marketers are now approaching one of the most valuable and competitive times of the retail calendar, with shoppers tipped...
Our consultation with 20 of Australia’s top-tier organisations reveals the three key priorities for automation.
Driving a data-first operating culture one mission at a time.
Keeping track of context, mastering tone, cutting down response time, resourcing for relevance and celebrating service superstars.
Use NPS on social to Identify the drivers of good and bad social service while benchmarking social against other...
Who they are, where they live and the brands they love.
Their favourite teams, sports, celebrities and artists...
We're thrilled to partner with one of Australia’s leading market research companies, Roy Morgan.
Our VP of Human Interface, Chris Scobell on our recent infrastructure renovation.
A new approach to building self-documenting APIs and how it’s changing the way technical and non-technical teams collaborate.
The 3 key challenges of putting data to work, and how Lexer can help.
How we helped an International Airline cut down response times on social media.